Portrait of Patrick Pruniaux

Patrick Pruniaux is the new Chief Executive Officer of Ulysse Nardin.

A watch enthusiast since his teens, Patrick began his career with Diageo in London – eventually moving to Africa and then Chicago. He joined LVMH in Miami in 2000 and rose to become Regional Sales Director for the Wines & Spirits business for Latin America.

After gaining an MBA at HEC Paris and the London Business School, Patrick – also a graduate of Stanford Business School – decided to combine his passion for premium watches and sports by becoming International Export Director for Tag Heuer. He held different positions within Tag Heuer and he served as Vice-President Global Sales & Retail from 2010 to 2014, focusing on retail growth, channel optimization and consumer experience & innovation. Patrick was also member of the LVMH Retail Committee and had a responsibility to coordinate sales strategy between LVMH Watch & Jewelry brands.


In 2014, Patrick was hired by Apple, in Cupertino, to prepare the launch of the Apple Watch as a member of the Special Projects team. He was then promoted to the position of Managing Director for UK & Ireland in 2015, and was also a member of Apple EMEA Executive Committee. During his te-nure at Apple UK & Ireland, he led the local launches of several iconic iPhone, iPad and Mac products with the retail, the education and enterprise channels as well as Telco operators.


He joined Kering Group in September 2017 as Chief Executive Officer of Ulysse Nardin.


As passionate about the outdoors and wilderness sports as he is about sailing, kite surfing and free diving, Patrick is married and lives in Switzerland.