A Celebration of 25 Years of Boundary-Breaking Adventures with the exclusive Freak X Gumball 3000 Limited Edition
FREAKS AND GUMBALLERS COLLIDE
In a collaboration that shatters convention, Ulysse Nardin, the award-winning Swiss watch manufacture behind the Freak and the mavericks behind Gumball 3000 are coming together to mark the 25th anniversary of the world’s most rock-and-roll rally. Introducing the Freak X Gumball 3000 Limited Edition—a watch for the bold and the brave. This limited-edition watch will be produced in just 150 pieces, with each Gumball 3000 driver having the option to personalise theirs with a dedication plate featuring their specific team number, celebrating the 25th anniversary of the rally.
A perfect alignment of both brands’ ethos—mavericks, pushing boundaries, and breaking conventions.The timepiece will be offered exclusively to Gumball 3000 participants first before wider inquiries are accepted.
GUMBALL 3000: A 25-YEAR ODE TO THE MAVERICKS
Since 1999, Maximillion Cooper has led a convoy of mavericks on a 3,000-mile odyssey that transcends speed and style. Gumball 3000 isn’t about the destination—it’s about the ride, the challenges, and the stories created along the way. For 25 years, the eccentric endurance event has attracted an eclectic mix of visionaries: sheikhs, rockstars, artists, and entrepreneurs, all united by a shared lust for adrenaline and adventure.
The 2024 edition roars through Vietnam, Cambodia, Thailand and Malaysia before culminating in the electric atmosphere of Singapore’s F1 Grand Prix. This year’s route takes participants from the backroads of Saigon to the bustling streets of Bangkok, blending chaos, luxury, and adventure at every turn—a theme Gumball has pioneered for 25 unforgettable years.
“Celebrating 25 years of Gumball 3000 is a huge milestone, and partnering with Ulysse Nardin to create something truly special felt like the perfect way to mark it. Each driver will have the opportunity to customize their Freak X watch to match their team number, making it a tribute to the spirit of individuality and adventure that defines our rally. Just like Gumball, the Freak X breaks the mold—it’s bold, unconventional, and engineered for those who aren’t afraid to push boundaries.”
Maximillion Cooper, Founder of Gumball 3000
ULYSSE NARDIN: 178 YEARS OF WILD HOROLOGICAL INVENTIONS
Since 1846, Ulysse Nardin has been rewriting the rulebook on watchmaking. Amongst its wildest creations is the Freak that epitomizes the impact of Ulysse Nardin on modern high horology. Launched in 2001, the Freak shocked the watchmaking world in the way it defied and reconfigured centuries-old norms, fomenting a revolution on three fronts — design, mechanical and material. With no hands, no dial, no crown, its design was revolutionary: it was the first wristwatch wherein mechanics and aesthetics were virtually indistinguishable and where movement design was an extreme exercise in aesthetics.
“Gumball 3000 and Ulysse Nardin share a mutual passion for challenging conventions in the pursuit of the wildest adventures whether on the road of life or in the art of telling time. For the 25th anniversary, we wanted to create something as daring and unique as the rally itself. The Freak X Gumball 3000 is the perfect embodiment of this spirit - it is our way of celebrating the individuality and adventure that makes Gumball 3000 so legendary.”
Matthieu Haverlan, Managing Director at Ulysse Nardin
A TIMEPIECE FOR TRAILBLAZERS
The special edition watch, limited to just 150 pieces, is a striking fusion of cutting-edge high horology and Gumball’s unmistakable rebellious energy.
The watch features a bold, personalised display case-back etched with the iconic Gumball 3000 logo, a lightweight forged Carbonium case, and iridescent Gumball orange Super-LumiNova on the hour markers - completed with vivid Delugs® orange rubber strap.
