A Meaningful Partnership
Blade, a technology-powered global air mobility platform, today announced that it has entered into a partnership agreement with luxury Swiss watchmaker, Ulysse Nardin, to become the exclusive watch and timekeeping partner of Blade.The agreement provides Ulysse Nardin with a variety of promotional and marketing opportunities, including designation as the “Official Timekeeper of Blade,”.Ulysse Nardin will become the presenting partner of Blade’s first-ever departure countdown clock, which will inform fliers of the next departing Blade flight on Blade’s mobile application and website.
A Common sense of Adventure
François-Xavier Hotier, President of Ulysse Nardin North America, said, “Our partnership with Blade is a natural one. Blade combines a precise level of detail-oriented experience with time-effective transportation alternatives, which is exactly what our customers value. As a watch brand that caters to explorers, innovators and visionaries, Ulysse Nardin embraces and serves the same adventurous spirit of Blade fliers.”
“Air travel is about exploration and freedom, and these are core tenets in UN’s DNA.” added Jeffrey Brenner, Blade’s Head of Global Partnerships. “Ulysse Nardin is a synergistic fit with our company's brand and vision.
Similar to Ulysse Nardin’s commitment to ocean conservation through the repurposing and incorporation of recovered fishing nets and other plastic waste into their product line, Blade is committed to our transition to lower-cost, quiet and emission-free Electric Vertical Aircraft in the near future, as well as the carbon neutral footprint of our urban air mobility business today.”